Put Your Product on Display
Corrugated Displays showcase your product, deliver your brand message, and drive increased sales. While there are 5 main types of displays, within these categories there is room for creativity in design and decoration. It is important to note that all displays are customized to a specific product size and product count. There is no one size fits all corrugated display.
Types of Displays:
Floor Stands – As you might surmise, floor stand displays sit on the floor in retail stores. Most incorporate shelves and some sort of corrugated base which the shelves rest on. Floor displays also sometimes incorporate hooks for hanging product and/or pockets for cards or brochures. It is important to be aware that all stores have their own set of guidelines for the amount of space a floor stand can take up as well as the allowable height.
Power Wing Displays - Sometimes called Side Kicks, power wing displays are smaller than floor displays and use clips to hang from metal racking in retail and home improvement stores. They are constrained in size by the metal racking as well as any store guidelines. Like floor stands they generally incorporate shelves, hooks, or pockets to hold product.
Counter Displays – Ideal for smaller products and smaller display spaces, counter displays sit on shelves or counters and often incorporate creative ways to showcase as much product as possible. Again, the display size is generally dictated by the specific store’s guidelines.
Standee – Larger than life, Standees are a dramatic way to garner shopper’s attention. Generally produced using photo quality graphics these displays use their look and text to sell product.
Standee – Larger than life, Standees are a dramatic way to garner shopper’s attention. Generally produced using photo quality graphics these displays use their look and text to sell product.
Pallet Displays – In big box stores as well as some home improvement stores, product is generally displayed using pallet displays, ½ pallet displays, or ¼ pallet displays. The goal is to display and sell large volumes of product. These displays often consist of some form of corrugated tray which is stacked such that the product can be accessed from 3 or 4 sides. Individual big box or club stores generally have guidelines governing the size and height of these displays.
All of these types of displays are geared toward the size and sell volume of your product. In addition, individual stores generally have differing guidelines for the size and sometimes structure of these corrugated displays. Here at Forest Packaging, www.ForestPkg.com, we are experts in the design and production of all types of corrugated displays and we look forward to helping you put your product on display.
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